One of the things that makes or mar your website is its usability. In other words, can people use your website easily? Here is the catch. If people cannot do what they purpose to do on your website I.e, buy products, request a service, subscribe to things, etc, they won’t come back to your website again.
Other parameters to consider when determining your website’s usability is how often does your website convert visitors into buyers? Do you have the information and tools that will it easy for users to take your desired actions on the site?
All of these are what culminates to the degree of websites usability and in this post, we are going to enunciate on some proven techniques for improving your website’s performance. These include the website analytic and usability testing. How you choose to implement all these techniques will be up to you, but one thing is sure, all these techniques will help you make your website more attractive to your users. This will help to meet their needs, desires, and expectations.
Measure Progress with Website Analytics:
Website statistics program will only get you a group standard report and these reports do very little to help you ascertain the true effectiveness of your website. Here are some of the ways you can create your own website analytics to generate the best results.
Define your website marketing strategy objectives and how you want your website visitors to reach those objectives.
Get in touch with your visitors’ reaction on your website and track how many unique visitors you attract, how long they stay, and their activities on the website. All your efforts should be gearing towards increasing these numbers.
Develop your conversion Rate: Consider tracking how many visitors perform the key action you want them to do and compare this rate to the number of your total visitors. This will help you determine your conversion rate.
Once you have all these key analytics in place, you can now start to evolve and develop your tracking and look for trends and measures to optimize them.
Leverage on the Usability testing.
Usability testing is a means by which you take people who would actually use your website, and watch them using it. You can do this by asking the user to do some specific things on the website and you can watch them probably via a second computer where you can visibly see what’s being recorded on the test computer.
Our Agency is more than capable of helping you improve your website’s visibility with techniques that we have perfected over the years. This comes easy as a breeze to your website development specialists, and you can have absolute trust in our ingenious ability.