What is Google Search Console and what is it used for?

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Google Search Console allows webmasters to track their website's performance and ranking on search engines. With a Google Search Console account, you can analyze parts of your website and see if these sections need improving. 

These problems can be technical such as an increase in crawl errors. Once you identify the problem, you can easily fix it. Also, you can focus on specific keywords over others as the impressions or rankings decrease.

Furthermore, you will receive a mail notification by Google Search Console when detecting new errors. These notifications will help you locate the errors and fix them instantly. Therefore, everyone using a website should know how to use Google Search Console.

1.      Improving Visibility

When you design a user-friendly website, you might wonder how you can engage your website’s targeted audience. Locating people is an arduous task when you are on your own. However, Search Console indicates to Google that you are online. Therefore, Google will keep you visible in the relevant searches.

2.      Attracting Traffic with Keywords

Imagine if you knew how to attract an audience and increase traffic to your website. Google Search Console offers you access to popular keywords and keyphrases relevant to your website. With the right people coming to visit your website, you can engage with the right audience. With this information, you can optimize your website and respond to specific keywords.

3.      Safety against Cyber Threat

You cannot grow your business without protecting your website against external threats. Google Search Console secures your business against cyber threats and defends it against spam and malware.

4.      Making Content to Rich Results

You cannot just depend on keywords to improve your search results. Google Search Console helps you with cards and snippets containing information such as reviews and ratings. You can utilize this information to improve the user experience. Their Search console also provides a report indicating the status of your content in rich detail. Therefore, you can solve a problem instantly once detected.


Google Search Console is a robust tool that will help you expand your website and business. This free tool provides valuable data and insight about your website. All the other websites are competing for the top position. When you are on your own, you might find it hard to understand the competitive landscape. Therefore, Google Search Console helps you improve your website’s ranking.


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