Google is arguably the best search engine ever built, and it is famous for one thing, virtually all its offers are free. Since its inception, the company has gone ahead to launch a variety of products and services, with more than 50 online services. Google purchased a company known as Urchin Software Corporation which provided the ‘Urchin on Demand’ Web service in 2005. However, the service got renamed to Google Analytics, and we are going to espouse on this.
Google Analytics has gone on to be regarded as one of the best solutions for website related need, starting from the analysis of the source that brought visitors to your website and how these visitors go ahead to interact with your website. It provides excellent results as to how the site should be designed or modified to attract more visitors. It also provides guidelines on how to implement better marketing for your product and merchandise online. Without any doubt, Google Analytics is an excellent solution for digital marketers and web developers. In its appreciation, we are going to highlight some of the outstanding features of Google Analytics below.
It is effortless to use:
Google Analytics is a straightforward tool to use. It has the unique AdWords feature which Google has provided to help with keyword flexibility and immediate ROI results. The tool also recommended suitable keywords which will make your site or product more attractive and visible to visitors.
Focuses on only Beneficial Modifications:
Google Analytics focuses only on those changes and modifications that will improve your site and make you gain profits. Google Analytics is available in many languages including English, German, Spanish, etc. and the essence of this is that it provides a broader scope for better improvements on the site. As it is powered by the same server that Google runs on, you can rely on the service for even top corporate projects.
The feature we are going to talk about is a special feature known as Funnel Visualization. It is not uncommon for visitors to start exploring your website but quit in the middle due to puzzling data or irrelevant information present on the website. However, Google Analytics can help you track the point of quitting and thus, provide you the opportunity to modify that particular area of your site for better navigation. Apart from this, you can also get segmented visitor report which includes sorting of visitor information by action, hence, making it easier to compare the keywords and the traffic.
Our technical experts at Geo Digital Agency have a robust understanding of Google Analytics, and you can be sure that we will exploit these amazing functions to the maximum benefit of your website and products.