Costs of Pay Per Click (PPC) campaigns are on the rise. The resultant effect of this is that internet marketers are even under more pressure to deliver positive results. In essence, the ability of any PPC campaign to perform up to standard is usually hinged on any of these factors:
The Impression Rate
Your Ad Position
Click thru Rate (CTR)
For any digital marketer to succeed PPC advertising campaign, you need to begin by finding the right balance among the clicks, the impression, and the ad position. In this article, we will explain some of our hacks to a performing PPC campaign. But before that, you need to have a good grasp on how Google go about displaying your ads in its sponsored results.
Your Daily budget controls the frequency of your ad display. You need to earmark a significant budget for your ad else, you may not be able to cue enough impressions per day, and your ad may not show all the time. Apart from this, you should also know that your ad position is a function of your rank number. The higher the rank number, the higher your ad’s position will be on the page.
Here are some of Ways we can boost your PPC campaign exercise through our technical expertise.
Improve the Ad Delivery Per Keyword:
Each PPC can have more than one adgroup. An Adgroup is a collection of keywords and ads that will come up when those keywords are searched on Google. If only a few keywords out of the whole AdGroup trigger your ad, it is usually a function of the daily budget that controls several impressions for your campaign. These impressions are usually distributed between individual Adgroups and even further between individual keywords. Hence, it is possible that some keywords in a particular Adgroup generate more impressions than the others, meaning that some keywords trigger your ad more frequently than others.
To improve the ad delivery of your targeted keywords, you may want to split your keywords and create a new campaign for keywords with low impressions. This way, you can improve the frequency with which your ad will be triggered.
Optimize your adgroups.
As we have mentioned right above, each PPC campaign has one or more adgroups that share the campaign’s impressions. If the impressions are not divided evenly between adgroups, it may result in some adgroups having more impressions and show their ads more often than others, just like the keywords scenario described above. You can improve the results of low-performing adgroups by creating a new campaign for them to increase the frequency with which they show your ads on Google.