With the new normal, it is not surprising that the world is going digital; therefore, it is important that brick-and-mortar businesses flow with the trend or get kicked out of the market.
Ecommerce is a simple act of buying and selling of goods and services online.
How will you feel if you sell a basket of groceries to your customer without leaving your home? Great right? Yes, it is. Here are some fantastic benefits and advantages of Ecommerce:
It helps increase your customer base:
Usually, most businesses thrive due to the frequent patronage by their ‘usual’ customer base who either lives or works around the shop vicinity. Therefore, it is hard to see mortar and brick businesses have new customers who do not reside around the business area. But with e-commerce, you can reach thousands of people from the comfort of your home daily; in fact, you can get new people who are not within your geographical scope.
To make this a reality, you need to build an online presence to advertise your product to the world.
You are always available for business.
Normally, physical businesses are open for business between 9 am to 10 pm every day. However, you can run your business online 24/7 without having to pay for those extra hours. For instance, a future customer might get up from the bed around 3 am and realize that they need to get a certain product and immediately make a purchase on your website.
Ecommerce is cheap
To run a physical business, you need to pay your staff and also offload some utility bills. However, you can avoid these recurrent bills by establishing your business online. All you need to do is establish a website and then sit back to start packing the dollars.
It helps you stay in touch with your customers.
In a brick and mortar business, you almost can’t reach customers after they leave your office. Can you recall cases whereby prospective or already established customers come to your shop to get a product but couldn’t find it?
With e-commerce, you can keep a tab on the client and then remind them once the product is available. In fact, e-commerce allows you to send targeted or planned ads to people who have once visited your website but did not order any good. With this, you would be able to reach your targeted financial goal.